Ozzy Osbourne and Liquid Death sold ten crushed iced tea cans laced with the Prince of Darkness’ DNA for $450 each, in case you had plans to clone him down the track.
If you’ve ever dreamed of cloning Ozzy Osbourne, now’s your chance – sort of.
In an absurd crossover between heavy metal royalty and gimmick marketing, Liquid Death has released ten crushed iced tea cans that Ozzy Osbourne allegedly drank from, complete with trace amounts of his DNA and his signature. Each can was sealed in a plastic lab-quality tube and sold through the company’s website for $450USD apiece.
Perhaps not surprisingly, all ten sold out within minutes.
The campaign, dubbed ‘Infinitely Recyclable Ozzy’, plays on the concept that you could one day resurrect the Prince of Darkness via the saliva residue he left behind. As for the feasibility of that? Liquid Death themselves note, “DNA integrity and cloning results not guaranteed,” acknowledging that actual preserved DNA typically needs to be stored frozen at temperatures like -20°C or below.
Ozzy Osbourne, never one to shy away from a marketing stunt, fully leaned into the idea. “Clone me, you bastards,” he said. The 76-year-old even crushed each can himself, with the moment captured in a Liquid Death video now doing the rounds.
Check out the video below:
Buyers weren’t just paying for spitty aluminium, though. Each sealed canister came with a hand-signed label from Ozzy Osbourne himself, which arguably was the real draw. Still, paying nearly $500 for a discarded drink container is a flex only the most devoted fans could justify.
This isn’t Ozzy’s first time teaming up with Liquid Death. He previously starred in a commercial for the brand that involved warning kids against putting the product where the sun doesn’t shine.
While Ozzy Osbourne’s DNA in crushed-can form is now off the market, maybe one day we’ll see the Prince of Darkness cloned. For now, ten folks across the globe just became $450USD poorer.
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