Tattoo Aftercare Is Too Clinical, But There’s A New Brand Shaking It Up

Fresh from the scab palace? For Another Self is rewriting tattoo aftercare with organic, vegan products made for today’s culture.

Tattoos have moved far beyond their reputation as markers of rebellion – even if you’re still likely to cop a “wow, did that hurt? I’ve been thinking of getting [insert Pinterest board idea here]” – and are now more than ever becoming part of everyday self expression.

They’ve become personal milestones, fashion statements, and works of art that reflect individuality – whether that individuality is a meaningful nod to something close to heart, or a sick piece of flash that speaks to you (even if what it’s saying is “this looked cool as hell, so I got it”).

For Another Self, a new Aussie brand, is challenging an industry that hasn’t kept up with this cultural shift. While tattoo styles and meanings have evolved – particularly among Gen Z – tattoo aftercare products have largely remained stuck in the past. Traditional balms and ointments still carry clinical packaging (let’s not even get started on the baby nappy rash creams folks have been slapping on fresh ink for decades), an approach that doesn’t always resonate with a generation who sees tattoos as creative, personal storytelling.

That gap in the market is where For Another Self comes in. Founder Luke, also the creator behind the organic skincare label Willow by the Sea, says the brand was designed to reflect the values of modern tattoo lovers.

The For Another Self range includes Tattoo Oil, Tattoo Balm, and Tattoo Exfoliator, all made with 100% organic ingredients in small batches. The products are vegan, cruelty-free, and free from parabens, sulphates, and silicones.

For those looking to care for tattoos with products that feel modern, ethical, and in step with today’s culture, For Another Self is offering a new way to treat your tattoos as the art they are – no nappy rash cream involved.

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