After confirming Ozzfest’s long awaited return in 2027, Sharon Osbourne is now addressing another project that’s divided fans: an AI-powered digital version of Ozzy Osbourne.
Speaking with Metal Hammer, Sharon pushed back against criticism surrounding the family’s decision to create a life sized AI avatar of the late Black Sabbath frontman using Proto Luma’s holoportation technology.
The project, which is expected to launch later this year, was first announced last year and has sparked debate among fans, with some accusing the Osbourne family of cashing in on Ozzy’s legacy.
Sharon insists that couldn’t be further from the truth:
“I’ve seen such shit online about it being a ‘money grab’. Why would I need to do that? It’s not as if I’m using Ozzy to sell fucking weedkiller or beer. Ozzy loved the idea. We’ve been talking about it for 10 years. Ozzy has this great body of work that took a lifetime to do – why shouldn’t he still be seen?”
A different way to honour Ozzy
Rather than replacing the real Ozzy, Sharon believes the technology offers fans a new way to celebrate his extraordinary career:
“Why should we have to watch the same videos over and over again, when there’s technology available that means we don’t have to? If you don’t like it, don’t go see it. I’m not at people’s houses with a fucking gun, going, ‘Give me your money!'”
The comments come just hours after Sharon revealed Ozzfest will return next year, with plans for a two day event at Birmingham’s Villa Park before expanding to North America.
She also confirmed artist discussions are already underway, promising fans a lineup announcement “soon.” Another major project is also on the horizon, with Sharon revealing the Back To The Beginning concert film, documenting Ozzy and Black Sabbath’s emotional farewell performance, is expected to receive a theatrical release later this year.
While debate around AI continues across the music industry, Sharon remains adamant that the technology reflects Ozzy’s own wishes rather than an attempt to commercialise his legacy.
With Ozzfest returning, the farewell concert film on the way and new ways for fans to experience Ozzy’s career in development, it’s clear the Prince of Darkness’ influence isn’t fading anytime soon.
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