Lamb Of God have teamed up with Dixxon Flannel Co. for a new limited edition release inspired by the band’s upcoming album ‘Into Oblivion’.
The collaboration continues Dixxon’s run of music focused apparel drops, pairing the Richmond metal veterans with the flannel brand that has built a strong following around its heavy duty designs and culture driven collaborations.
The DIXXON x Lamb Of God flannel pulls visual cues directly from the band’s forthcoming record, leaning into a neon green and black colour palette tied to the aesthetic of ‘Into Oblivion’, which lands next Friday, March 13th via Century Media / Epic Records (per Sonic Perspectives).
“Hope all has been well! Dixxon Flannel Co., the cult-favorite lifestyle apparel brand that turned the classic flannel into a global obsession, has announced its latest collab with heavy metal icons Lamb Of God, DIXXON x Lamb Of God, inspired by their new album, Into Oblivion, out March 13 via Century Media / Epic Records.”

A Flannel Built For The Pit
Beyond the album inspired design, the shirt includes a handful of practical features aimed at everyday wear and the realities of life around gigs and festivals.
Dixxon’s flannel releases often sell quickly, particularly when tied to artists with devoted fanbases, Lamb Of God have spent more than two decades building exactly that kind of loyalty within the metal world.
This drop lands right as anticipation builds around the band’s next chapter.
Release Details
The limited-edition DIXXON x Lamb Of God flannel will launch March 6 at 9am PT (March 7th, 4:00 AM AEDT), available through the Dixxon online store and mobile app.
Both men’s and women’s versions will be offered:
“The DIXXON x Lamb Of God limited-edition collab will be released tomorrow, March 6 at 9 am PT here and at the Dixxon mobile app. It will be available in both men and women’s styles. Order this flannel in the first hour of release for a chance to win a FREE signed copy of Into Oblivion on vinyl.”
With Lamb Of God preparing to drop ‘Into Oblivion’ next week, the collaboration feels timed to capture the energy around the album’s arrival.
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