Australia woke up in full colour this morning as Ausmusic T-Shirt Day swept across the country, with fans, artists and industry crews pulling on their favourite band tees to celebrate the workers who keep local music alive.
From schoolyards to construction sites, corporate offices to festival stages, Australians are showing up in massive numbers, turning the nation into one giant rolling tribute to homegrown music. It’s loud, it’s proud and, most importantly, it’s helping raise essential funding for Support Act.
The charity’s work remains critical, providing short term financial support for music workers in crisis, delivering mental health education and training, running First Nations programs, and offering free counselling through the Support Act Wellbeing Helpline.
Today’s fundraising push doubles the impact, with every donation matched until the fund is exhausted. An anonymous corporate donor kicked things off with a huge $60,000 contribution, as of time of publishing there is $335, 319 already raised.
A national broadcast first
For the first time ever, every major commercial radio network in Australia is backing the cause, thanks to a new partnership with Commercial Radio and Audio. This stacks on top of long running support from triple j and ARIA, making this year’s media footprint the biggest the campaign has ever seen.
Social media is overflowing with photos of band tees under the tags #AusMusicTShirtDay and #ShowUpForAusMusic, as fans show off limited edition shirts from this year’s ambassador lineup.
All-star support
The 2025 campaign boasts one of the strongest ambassador lists yet, including The Kid LAROI, Jessica Mauboy, Troy Cassar-Daley, Missy Higgins, King Gizzard and the Lizard Wizard, Bernard Fanning, Hoodoo Gurus, Hilltop Hoods, Floodlights, The Buoys and C.O.F.F.I.N are among those releasing exclusive tees for the day.
Support Act CEO Clive Miller summed up the spirit driving the movement: “This is a joyful celebration, but it is also a reminder that many people working behind the scenes are doing it tough. Every shirt worn and every donation made today helps Support Act to keep showing up for those workers when they need us most.”
Last financial year alone, Support Act delivered $585,000 in short term financial support, over 5,000 hours of social work and phone counselling, and mental health training to thousands more.
Today, the country is putting its money and its wardrobe, behind the message ‘Australian music matters’.
Find out more and donate here.
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