Yungblud is sick of watching live music price itself out of reach — and he’s putting his money where his mouth is.
The artist, real name Dom Harrison, has slammed the state of festival ticket pricing, calling it “just stupid” and “not representative of real people.” In a recent interview with the BBC, he made it clear: “I cannot play a festival where it’s like £800 a ticket. How can you stand on stage, and that’s okay?”
Enter BLUDFEST, his DIY fix to a broken system. Launched last year at Milton Keynes Bowl and returning this June, the festival was built with affordability in mind. It’s twenty bands for £65. No VIP tiers, no luxury add-ons, just a stacked lineup and a ticket price that doesn’t feel like a punch to the gut.
“I was tired of what the festival market was,” Harrison said. “I was tired that a lot of festival promoters didn’t take me seriously. So I was like: I’ll start my own. Why not?”
And while some industry heads raised eyebrows at the low price tag, Harrison doubled down. “We’re not even making money — we’re just doing it for the fucking tunes,” he said. “It’s like seven quid a band. That’s how it should be.”
He’s not wrong. With other major UK day festivals climbing north of £100 per ticket — Wireless, Reading, BST, BLUDFEST actually feels like a small act of rebellion. Not just musically, but economically. A middle finger to a system that’s started catering more to influencers and brands than actual fans.
This year’s BLUDFEST lineup includes Chase Atlantic, Denzel Curry, Blackbear, Rachel Chinouriri, and Peach PRC — all for the cost of a meal out in London. And it’ll be Harrison’s only UK show of 2025.
While the industry chases margins, Yungblud’s chasing something closer to community. “Music should be accessible to everyone,” he said. And in 2025, that’s starting to sound like a radical statement.
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