Australia is set to receive an all-new K-pop festival from Asian global concert promoter Applewood, which has worked with huge acts like Blackpink, Seventeen, Enhypen, and more.
In a year filled with festivals being cancelled at the last minute, an all-new K-pop festival seems primed to step up and fill the void.
Asian global concert promoter Applewood, which has worked with some of the biggest K-pop acts like Blackpink, Seventeen, Enhypen, and more, will partner with Untitled Group to bring a huge new festival in 2026.
The new festival, called 안녕, Melbourne (“Hello”, Melbourne), will take place in, you guessed it, Melbourne on Saturday, March 14th at Melbourne’s Flemington Racecourse. While a lineup hasn’t been announced yet, the promoter promises it’ll be showcasing its internationally renowned production capabilities for Australian audiences for the first time.
The official line-up for Hello Melbourne will be dropping later this week at 12pm AEDT on Friday, December 12th.
Since its launch in 2013, Applewood has become one of the most significant globally renowned entertainment leaders in the K-pop space, having produced over 120 concerts and amassed more than 750,000 attendees across 18 countries.
Most notably, Applewood would produce Blackpink’s 2019 World Tour, which achieved record-breaking success in Bangkok with six sold-out arena shows.
While the company has previously kept its international footprint to Hong Kong, Taiwan, Thailand, Indonesia, Vietnam, and the Philippines, the company is primed to finally hit Australia and satisfy Aussie punters’ demand for more K-pop acts.
Earlier this year, the K-pop group TWICE’s Australian Tour soared past all previous benchmarks for K-pop acts in the region, demonstrating the growing demand for larger K-pop groups to tour down under.
With the rise of acts like Stray Kids, aespa, and Katseye dominating charts and Aussie Gen-Z listening habits, it only makes sense for us to receive an official festival dedicated to the genre, finally.
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