Jack Osbourne has responded to growing backlash surrounding the Osbourne family’s plans to create an AI-powered “Digital Ozzy,” insisting the project is something his father would have fully supported before his passing.
The controversy follows last week’s announcement that the Osbourne family had partnered with HYPERREAL to create what Jack previously described as the “digital DNA” of Ozzy Osbourne, including his voice, image and movements.
While many fans were fascinated by the idea, others quickly criticised the concept online, accusing the project of feeling exploitative or unnecessary (Per Blabbermouth).
Jack is pushing back
Speaking during a recent livestream, Jack clarified that the technology behind “Digital Ozzy” is far more advanced than simply attaching AI to archived footage or voice recordings.
“It’s gonna be so tasteful, what we’re doing. It’s not gonna be fucking lame,” he explained.
“This isn’t just, like, hooking up an image of my dad to ChatGPT… This is some high-level technology that we’re gonna be working with, and it’s gonna feel very real.”
Jack also revealed the idea had been discussed directly with Ozzy before his death in 2025:
“I think my dad would be into this ‘cause we actually talked about it before he passed, about, like, doing something like this,” he said. “So, yeah. I know he would be into this.”
The project has sparked a wider debate across the music world about AI, legacy and how technology should interact with deceased artists.
Some fans have embraced the concept as a futuristic way to preserve Ozzy’s larger than life personality, while others argue the Prince Of Darkness’ legacy should remain tied purely to his music and live performances, according to the Osbournes, however, authenticity remains central to the project.
HYPERREAL CEO Remington Scott stated the digital avatar was built entirely using “authenticated, approved source material” supplied directly by Ozzy’s family.
The first public versions of “Digital Ozzy” are expected to launch across the US and UK later this year through interactive hologram technology.
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