KING 810 have released ‘Simulacra Simulating’, a new single and video that asks whether love can survive in a world where nothing else feels real.
The video arrived yesterday Friday, November 13th, ahead of the Flint band’s new album, La Grande Mort or Silence of God, due on Friday, November 27th. KING 810 describe the release as a spiritual successor to their second album, 2016’s La Petite Mort or a Conversation with God, which marks its tenth anniversary this year.
For frontman David Gunn, the song began with French theorist Jean Baudrillard’s ideas about how we experience reality.
“French theorist Jean Baudrillard said we live in hyperreality now — nothing but simulations of things that never had an original,” Gunn says.
“’Simulacra Simulating’ is about testing that theory against the one thing that refuses to be fake: What it actually feels like to love someone. Everything around us might be a copy of a copy. This song is about how love still gets through anyway — how something real can grow out of a world built entirely out of simulations. If Baudrillard’s right and none of this is real, then love is the glitch. It’s the one thing hyperreality can’t actually simulate.”
KING 810 ‘Simulacra Simulating’ Video
‘Simulacra Simulating’ joins ‘I Know You Heard Of Me’, ‘Hungry Gods’ and ‘Love Kills’ on the forthcoming record. The new video was shot by midwestcreative_co.
The new album reunites KING 810 with longtime producer Josh Schroeder, whose credits include Lorna Shore. Recorded in Flint, it features Gunn on vocals, guitar and keys alongside bassist Eugene Gill, drummer John Paul Vega and guitarist Bryce Ballinger.
The announcement bills it as KING 810’s fourth album of original material in 18 months. It follows the K6, K7 and K8 Rustbelt Nu Metal series, recorded live in front of studio audiences without overdubs, programming or a metronome.
KING 810 also revisited La Petite Mort on stage recently, performing the 2016 album in full at their annual SAMHAIN show at The Crofoot in Pontiac, Michigan, ahead of the new record’s release.
La Grande Mort or Silence of God is available to pre-order now.
La Grande Mort or Silence of God Tracklist
- I KNOW YOU HEARD OF ME
- HUNGRY GODS
- LOVE KILLS
- decalcomania
- FEAST
- XOXO
- SIMULACRA SIMULATING
- the thin place
- BLACK MILK
- DIVINE SPARKS
- enmeshment
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