We’re firmly in Glastonbury week, and as usual, the festival chaos has spilled beyond Worthy Farm and into nearby towns.
This time via a mysterious billboard parked up at Castle Cary train station, the arrival hub for thousands heading to the fields.
The ad, plain white with red text, reads: “I’ve had my share of Monday mornings when I can’t get up.” It also lists a number to text, and if you do, you’ll get a reply from something simply calling itself “TBA” – as in, the same name that’s currently occupying a prime Friday slot on the Pyramid Stage before Alanis Morissette. You’ll also get a follow-up text: “I’m gonna get up and live until the day that I die.”
No artist attached, no official confirmation, just a cryptic campaign and a growing list of suspects. Naturally, the rumour mill is howling.
The leading theory is Lewis Capaldi. The lyrics do feel very Capaldi-core – depressed, defiant, maybe even a touch tongue-in-cheek. He’s kept a low profile since bowing out of touring in 2023 following a difficult Glasto set, but there’s a decent gap in his calendar and plenty of chatter about his return. That said, this could just as easily be part of an elaborate misdirect.
Others in the mix include Pulp, who dropped More – their first album in 24 years – and have a Glasto history strong enough to warrant an unannounced return, even if Jarvis has played it down. HAIM, Lorde, Sam Fender and Robbie Williams are all being tossed around too, thanks to tour gaps and new album cycles.
What’s clear is this: something’s coming. The placement, timing and design of this campaign is no coincidence. Glastonbury loves a moment, and this year’s ‘TBA’ slot has been engineered for one.
If you’re heading to the farm, get to the Pyramid early on Friday – and maybe text that number while you’re at it. The signs are quite literally everywhere.
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