No Other Choice is definitely shaping up to be this year’s Big Korean Film About Inequality
Marketing: it’s a tough racket. Especially in our current moment, where culture is increasingly fragmented, mass media fails to meet the masses or the moment, and the world slides inexorably towards fascism. Even the looming threat of World War III does little to alleviate the spirits of the jobbing marketing vampire: it’s hard to sell war bonds when nobody will be around to cash them in.
That got a bit grim, but we’ve all got a lot on our minds lately. But here’s some fun news: in an effort to spruik Park Chan-wook‘s No Other Choice, the other movie about class struggle from a revered Korean filmmaker, the advertising boffins at distributor Neon have come up with a novel approach: invite the richest sons-of-bitches on the planet to a free screening.
“To all Fortune 500 CEOs,” Neon tweeted on the place everyone still calls Twitter. “On behalf of director Park Chan-wook’s new film, No Other Choice, Neon would like to invite you to a special screening – just for you – our gracious executive leaders.
“No Other Choice spotlights many parts of your humble mission to achieve corporate greatness. From the unbearable weight you carry upholding your employees’ livelihoods, to the systems you strive to conquer for economic growth, to the conditions and resources you govern in times of strategic mergers and realignment – this is truly a film that speaks to you and the culture you have cultivated!
And then we get some screening deets – December 17 in NYC for any of our plutocrat readers – an RSVP email address, and the reassurance, “No need to pay to enter – this one is on us.”
Rightio. Well, for those who came in late, No Other Choice is a poor salary schlub so desperate to get back into the rat race after a stretch of funemployment that he starts bumping off his competition for a new gig. So yeah, bit cheeky inviting the one percenters to this one. Plus, you know they’re not gonna cope well with subtitles.
But lest we forget, Neon is also the outfit that pimped the recent Bugonia by hosting a screening for the bald, and those willing to become bald, so they’ve got form for this kind of thing. For my part, I’m just curious who, if anyone, shows up. I’ll keep you posted.
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