Fans of classic cars and streetwear will have a new reason to set an alarm this weekend, with Dixxon Flannel Co. teaming up with Hot Wheels for a limited collaboration.
The apparel brand Dixxon, known for turning the humble flannel into a cult favourite wardrobe staple, will launch the special edition shirt on August 14th at 10 a.m. PST (4:00 a.m. AEST, Saturday August 15th) via Dixxon.com.
With only a limited number available, you will need to move quickly, with the release expected to sell out, the collaboration takes its cues from Hot Wheels’ long running connection to car culture.
Since 1968, the toy brand has produced detailed replicas of real vehicles, with designs sometimes developed using blueprints supplied by automotive manufacturers.
What began as a children’s toy has evolved into a collector’s category, helping Hot Wheels remain one of the world’s best known names in miniature cars.
Paying tribute
Dixxon’s flannel pays tribute to that history with a classic cool blue colourway and the recognisable flaming Hot Wheels logo positioned on the front pocket, the design keeps the look clean while giving the branding a retro motorsport feel.
The limited edition flannel will be offered in men’s and women’s sizes for US$59.99, while youth sizing will be priced at US$29.99.
For Australian shoppers, that works out to approximately A$85 for adult sizing and A$42.44 for youth based on the August 14th USD/AUD rate of 1.41681. Actual Australian charges may vary depending on payment provider, taxes, shipping and exchange rate fees.
Set the alarm
The stated 10 a.m. PST release time converts to 4 a.m. AEST tomorrow morning (August 15th).
If Dixxon is using Pacific Daylight Time rather than the supplied “PST” label, the release time would instead be 3 a.m AEST***
The collection is being released as a one time drop through Dixxon.com, with no indication of a wider restock.
If you grew up with Hot Wheels and have since traded toy cars for wearable collectibles, this collaboration looks designed to bridge both worlds, and the limited run could make the flannel a quick sellout.
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