Sam Fender has just dropped his third album, People Watching, and it’s a compelling exploration of the moments that shape an ordinary life. Released today, February 21, 2025, this record sees the North Shields native honing his storytelling craft. Within it, he paints vivid portraits of the characters and experiences that populate his world.
Crafted over three years between London and Los Angeles, People Watching was co-produced by Fender alongside Markus Dravs and Adam Granduciel of The War On Drugs. This collaboration infuses the album with a rich sonic texture, blending Fender’s signature indie rock sound with nuanced, atmospheric layers.
The album kicks off with the title track, “People Watching,” setting the tone with its introspective lyrics and expansive instrumentation. Fender’s knack for capturing the essence of everyday life shines through. He delves headfirst into themes of nostalgia, resilience, and the passage of time. Tracks like “Nostalgia’s Lie” and “Chin Up” reflect on personal and collective struggles. “Wild Long Lie” and “Arm’s Length” later showcase his ability to craft anthemic choruses that resonate deeply.
The true standout moment comes at the end with “Remember My Name”. It is a stark, poignant tribute that quite literally left me in tears and calling for my Mum. Incorporating the haunting melodies of the Easington Colliery brass band, the song pays homage to Fender’s roots. This track, among others, underscores Fender’s commitment to highlighting the stories of working-class life in northern England.
The album’s cover features a photograph by the late Tish Murtha, a renowned social documentary photographer from South Shields. Her work, which captures the resilience and grit of marginalised communities perfectly complements the album’s themes. It also grounds Fender’s narratives in a tangible reality.
I write this piece not as a review, but rather an encouragement for you to listen. I often sit here waiting for a piece of music to pull me up by the collar. This album, for me, is just that. It’s something other. It reflects deeply on the human condition, seen through the eyes of an artist deeply connected to his environment.
Fender’s evolution is also evident. With this album, Fender has solidified his place as a distinctive voice in contemporary music. Fender’s ability to translate the mundane into the monumental is his real gift.
In a musical landscape often dominated by superficial themes, People Watching stands out as a testament to the power of authentic storytelling. Fender invites us to pause, observe, and find meaning in the everyday. It’s a strong reminder that every person has a story worth telling.
