Studio Canal has released the first teaser trailer for Eli Roth’s upcoming horror flick ‘Ice Cream Man’, it’s set to hit cinemas August 6th.
Viewer discretion is advised, this one leans hard into blood and gore.
Eli Roth’s ‘Ice Cream Man’ trailer
Sweet treats, violent consequences
The premise is simple, then it spirals:
An ice cream man rolls into an idyllic summer town, serving up frozen treats to kids, but whatever he’s handing out isn’t just sugar and nostalgia, the sweets trigger something darker, turning those same kids into violent, unhinged versions of themselves.
What follows is a town wide descent into chaos, with adults suddenly on the wrong side of the food chain, it’s the kind of concept that feels ridiculous on paper but lands differently when it’s executed with Roth’s signature excess.
Roth doing Roth things
If you’ve followed Eli Roth’s career, you already know the deal, from ‘Cabin Fever’ to his more recent work, he’s built a reputation on pushing horror past comfort and into outright confrontation.
He started young too, shooting DIY gore films on Super 8 as a kid before breaking through with Cabin Fever in the early 2000s (per IMBD), that film turned a shoestring budget into a breakout moment and cemented his place in modern horror.
‘Ice Cream Man’ feels like a return to that mindset, smaller scale, nastier idea, and no interest in playing it safe.
What we know so far
The film stars Ari Millen, Benjamin Byron Davis, Karen Cliché, Dylan Hawco, and Sarah Abbott, with Roth directing and co-writing alongside Noah Belson.
Plot wise, it’s less about complexity and more about escalation, the kind of horror that builds from unease into full-blown carnage, there’s a fine line between camp and disturbing in horror. Roth usually smashes straight through it.
‘Ice Cream Man’ looks like it’s aiming for that same sweet spot, bright, bizarre, and absolutely not something you’d want to watch before bed.
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