Metallica aren’t just metal’s most global export, they’re one of the few bands of their size turning their long running success into real world action.
Their charity foundation All Within My Hands took centre stage on CBS Sunday Morning this week, fresh from their Australian/New Zealsnd tour, giving mainstream viewers a closer look at how the group’s influence reaches far beyond stadiums and streaming stats.
A look inside Metallica’s community work
The segment, aired Sunday, November 30th and pulled back the curtain on the foundation’s work in food relief, disaster support, and workforce education, fields the band has been quietly pumping money and attention into for years.
Host Luke Burbank sat down with Kirk Hammett, James Hetfield, Robert Trujillo, and Lars Ulrich, along with one of the 9,000 Metallica Scholars who have received career advancing support through trade schools and community colleges.
Ulrich framed the band’s mission in simple terms, community.
“ It goes back to the basics, which is giving, giving back, sharing… we’ve always thrived in the plural. And we always use the word ‘we’, ‘we’, ‘we’, ‘we’, ‘we’, ‘we’, all of us together.”
He expanded on the idea of breaking down the barrier between band and audience, something Metallica has preached long before philanthropy became fashionable.
“I feel that one of the purposes of what we do is to try to break down that barrier of sense of separation… to try to sort of bring that sense of we’re all in this together.”
Ulrich later added: “I think instinctively you just wanna help… humans are herd animals and really thrive, you know, the flock does better when everybody’s doing well.”
A legacy bigger than records
Formed in 1981, Metallica have toured every continent, sold nearly 125 million albums, and racked up over 17 billion streams, but All Within My Hands is fast becoming as defining as their back catalogue. Since launching the foundation in 2017, they’ve raised nearly $20 million, including $11.4 million for workforce education, $7.4 million for global hunger relief, and $5.2 million for essential local services.