Oasis’ Liam and Noel Gallagher Reunite Onscreen in Adidas Originals Campaign

Oasis’ Noel and Liam Gallagher reunite in a new Adidas Originals ad featuring ‘Live Forever’ and nods to their upcoming tour.

Oasis have officially reunited – in a new ad for Adidas Originals, at least.

The three-minute video premiered on Channel 4 on June 19 and is soundtracked by Oasis’ 1994 single ‘Live Forever’. It features both Noel and Liam Gallagher in new and archival footage wearing Adidas, including some filmed earlier this year at the Mildmay club in Newington Green.

The clip closes with the Gallagher brothers appearing together, marking their first on-screen reunion in years.

Adidas teased the spot earlier in the day with a cryptic post reading “Original Forever. All will be revealed,” prompting speculation about the band’s involvement. The ad ties directly into the lead-up for Oasis’ upcoming Live 25 reunion tour, and showcases merch from the new Adidas Originals x Oasis collection. Pieces include Firebird tracksuits, coach jackets, bucket hats, and raglan sleeve football jerseys – some of which Liam wears in the video.

Check out the video below:

The Oasis campaign, titled Original Forever, is described as “more than a campaign” in the official video description. “It’s a nod to a moment, a movement and a time that defined it all,” Adidas says. “The film captures a journey from the city streets to stadiums, ’90s anthems to the now. It’s a tribute to two brothers, two icons, one band, and a brand that’s been with them every step of the way.”

Rumours swirled in April that the Gallaghers were playing a secret gig after The Guardian reported that the Gallagher brothers were pictured arriving at the Mildmay club – with neighbours reportedly making noise complaints thanks to all the racket.

Liam later clarified via X that no live music was performed. Speaking to TalkSport the next day, Noel Gallagher confirmed the pair had met in person, adding: “He’s great. I was with him yesterday actually. He’s alright, he was on tip-top form. He can’t wait – none of us can wait.”

The Adidas ad and collection mark the beginning of a carefully orchestrated reunion rollout that blends legacy, fashion, and music – exactly what you’d expect from Oasis and Adidas.