Spider-Man: Brand New Day Is The Most Watched Trailer Debut Of All Time

The first peek at Spider-Man: Brand New Day racked up over 718m views in its first 24.

Everybody loves Spider-Man – except for J. Jonah Jameson, I guess. And the rogues gallery, of course – your Goblins Green or otherwise, your Docs Ock. But normal people love Spidey – remember the train scene in Spider-Man 2?

…yeah, ya do.

And it’s those normal people, bless ’em, out there on their phones, mostly, who have made the first teaser trailer for Sony and Marvel‘s upcoming Spider-Man: Brand New Day the most watched trailer debut in hist-o-ree, racking up a genuinely mindboggling 718.6 million views in its first 24 hours according to Deadline.

To give some context, the previous record holder, Deadpool & Wolverine had 373 million worldwide views. Spider-Man: Brand New Day blew through that in eight hours. The trailer for the previous Spidey flick, Spider-Man: No Way Home, scored 355.5 million views in its first 24 hours. It also blew past the record set by Grand Theft Auto VI last year, which at 475 million views in 24 hours was the single biggest video trailer ever. Until Spidey came swingin’ along, of course.

Directed by Destin Daniel Cretton, Spider-Man: Brand New Day marks Tom Holland’s fourth outing as the wall-crawling hero who, after the climax of Spider-Man: No Way Home, has now been completely forgotten by the world, both as Spider-Man and in his everyday identity of Peter Parker. Now a full time crimefighter, Spidey starts experiencing strange mutations – including the organic web shooters as seen in the Sam Raimi trilogy. But, of course, a dangerous and most likely super-villainous threat lurks in the background, but we’ll probably have to wait for another trailer before any light gets shed on that.

In the meantime, if you feel like added another couple of numbers to the running total, here it is in all its glory.