Slipknot Gucci short film isn’t a sentence anyone expected to read, but here we are.
The Iowa heavyweights’ classic track ‘(sic)’ has been pulled into a new Gucci promotional film, clashing high fashion with Slipknot in a way that somehow works.
The 1:45 clip, directed by Jonathan Glazer, leans into stark visuals and slow-building tension before flipping the switch (per Loudwire).
When The Beat Drops, It Hits Hard
The film opens with a controlled, almost clinical energy, models move through a two storey hotel setting, called into motion by a single whistle, it’s polished, deliberate, and exactly what you’d expect from a luxury fashion house.
Then the tone shifts, as the camera pulls outward and a car tears through the night, Slipknot’s ‘(sic)’ kicks in, the track’s relentless double kick drums cut through the silence, dragging the film into something darker and more aggressive.
It’s not subtle, but oddly it fits, check it out below:
Slipknot In A Different Space
‘(sic)’ dates back to Slipknot’s 1999 self-titled debut, sitting right at the front of the record after the short intro ‘742617000027’, it’s never been a single, but it’s become one of the band’s most enduring tracks, regularly showing up in live sets decades later.
Dropping it into a Gucci campaign isn’t about nostalgia, it feels more like a collision of worlds that shouldn’t overlap, but do anyway, luxury fashion has been circling heavier music aesthetics for years now, but this is a more direct hit. Not just influence, but full integration.
High Fashion Meets Slipknot
The rest of the film leans on more traditional choices, with Mina’s ‘Un bacio e troppo poco’ and Charles Aznavour’s ‘Heir Encore’ framing the piece, but it’s Slipknot that leaves the mark.
No announcement or big campaign, just a sudden reminder that a band built on noise, masks and controlled violence still cuts through, even in spaces that once felt untouchable.
Follow me for more on the Australian and US Music Scene:
MORE IN News
